GG45: Jack-of-all-trades

  “Innovation takes patience. Because we took 10 years to develop, market, introduce and improve the GG45, we are now in the high growth phase, generating new revenue.”

PUSH-PULL genesis
The development of GG45 started back in 1998/9 in Nexans labs in Buizingen (Belgium), with commercial introduction in 2002. After a slow start, Nexans had to double production capacity in 2006 to meet increasing demand. Nexans managed to make the connector the ISO standard as the Cat7 interface for the whole industry (PUSH), while demand was created through an intensive promotion campaign (PULL), seminars, press articles, OEM contacts.

GG45 allows customers to gradually phase in networks to meet new standards. A new version is being developed in partnership with Bel Stewart, a market leader for active equipment (routers, switches and hubs). Other AE suppliers are testing and specifying it for their own products.

An icon and ISO standard
GG45 is a backward-compatible connector that supports all data applications (including Cat5, 5E, 6 and 7), offering installation ease and exceptional performance for high-speed copper data transmission.

Reinforcing the weakest link
In a mere decade, the explosive demand in data transmission for computer networks led to a thousand-fold increase of speed: from 10Mbit per second to 10Gbits per second on copper cable. The ubiquitous RJ45* jack had become a bottleneck. GG45 resolved this problem by providing higher speeds, while offering full backward compatibility. 

Prestigious end-users
The GG45 has been widely adopted by financial institutions and government organizations (European Parliament), and also special market segments, like Data Centers and maritime LANs. Contracts have been signed with OEMs, allowing them to market GG45 under their own name. Growth is now double-digit.

GG45 Sales

*That little piece of plastic that you plug into your laptop or wall outlet, with the little leg that always breaks.